Landscape of Social Networking Sites in Schools: An Administrative Perspective

Abstract

Social Networking Sites (SNS) have become an integral part of an individual’s life. Their potential is very well-acknowledged by the researchers in the field of teaching. Effective school management and administration are central to better functioning of a school, and this needs a constant and frequent communication between the authorities and staff. This research work acknowledges this fact and aimed at bringing out an administrative view on the usage of SNS in school. This study was conducted with 38 administrators (Principal, Vice-Principal, Academic coordinator, Head of the department) through river sampling (social networking sampling). It was found that SNS can help in massive communication, and sending information. The data revealed that effective coordination can be maintained and promoted in schools through SNS but this seems to be a distal dream due to privacy issues and technological challenges. So, proper working and encouragement in schools toward SNS can make it a cost-effective and accessible means for communication. This paper concludes that SNS are potential platform and its usage by the administrators can bring more accountability and transparency in public dealing.